Meet Our Speakers

Keynote Speakers

Adam Morgan

Friday Morning Keynote

Executive Creative Director for Adobe

Adam has gained experience in creativity, strategy, and storytelling over the past 23 years. He’s a keynote speaker at conferences and events—and was recently named an Adobe MAX Master speaker. Before Adobe, he was a creative director at several international ad agencies, delivering award-winning advertising and campaigns. He was named a 40 under 40 business leader by Utah Business Magazine, and Utah Ad Professional of the Year in 2014. To read one of his articles on data-driven creativity or more about his new book, “Sorry Spock, Emotion Drives Business,” that proves the value of creativity and design to your clients and stakeholders, visit adamWmorgan.com.

Workshop Description:
The 9 steps to become a creative leader

Steve Pacheco

Friday Keynote Welcome

President & CEO of the American Advertising Federation

Steve Pacheco, marketing veteran, is the new president & CEO of the American Advertising Federation (AAF). He is tasked with designing a future-forward organization consistent with the rapid, seismic change impacting the advertising landscape. His role spans strategic evolution and coordinated development of the AAF’s various programs, services and membership; volunteer engagement; and serving as the voice of the advertising industry through advocacy and lobbying on key issues from free commercial speech to the advancement of diversity and inclusion.

Steve will share his vision of a more progressive AAF which includes:
-Be the preeminent, respected voice within the Advertising industry.
-Be best in class at developing proven talent for next generation of Advertising pros.
-Be a trusted and reliable business partner for the Advertising industry.
-Strengthen AAF Club Network - make it a desirable investment for Members.

Kevin Fullerton

Friday Lunch Keynote

Owner/Creative Director
Springboard Creative - Kansas City

Kevin Fullerton is an award-winning designer and creative director. During the past 30 years he has helped start companies, developed new brands and mentored creatives who are now well-respected in the advertising and design industries. In 2006, he made the ultimate leap when he opened Springboard Creative, dedicated to launching business brands. He has worked on hundreds of brands including Sprint, John Deere, Boulevard Brewing, H&R Block, colleges, cities and non-profits, as well as more-than-he-can-count startups.

Kevin is immediate past chairman of the AAF Central Region. He served on the National Board of Directors and the Executive Committee, as well as the Council of Governors. Before that, he was Governor of District 9 and a two-term President of both AAF-Kansas City and the Art+Copy Club (AAF-KC’s special interest group for creative professionals).

Kevin is a former adjunct professor at the Kansas City Art Institute, advised the advertising campaigns class at Northwest Missouri State and is a frequent speaker, lecturer and judge. His most treasured honor was receiving the Distinguished Alumni Award from Northwest Missouri State University in 2011 and then delivering the commencement speech in 2012.

This past year, Kevin was recognized as AAF-Kansas City’s Advertising Professional of the Year and the AAF Pat Martin Excellence in District Leadership Award honoree.

Coming Soon!

Saturday Breakfast Keynote

Bio Coming Soon

Amanda Beuchaw

Saturday Lunch Keynote

Public Relations Director for Braum's Ice Cream and Dairy

Amanda has more than a decade of experience in the communications industry, combining high-level content production and industry knowledge to reach target audiences and increase brand awareness. Her extensive background in copy editing and storytelling has helped boost Braum's credibility and follower base. She is skilled in managing websites and establishing a social media presence through various platforms. Amanda has two passions: writing and Oklahoma and is blessed to be able to do both in her career. She believes if it's worth doing, it's worth doing right the first time.

Workshop Description:
Energizing a 50-year old brand

Workshop Speakers

Russ Florence

INCLUSION & DIVERSITY

President, Chief Operating and Inclusion Officer
for Schnake Turnbo Frank

With experience in journalism, corporate leadership and consulting, Russ delivers a multi-faceted, balanced perspective to his clients. His expertise includes leadership development, strategic planning, executive coaching, reputation management, crisis communications, media relations and integrated communications. He graduated from Oklahoma State University with a bachelor of science in agricultural communications. Russ joined Schnake Turnbo Frank 2001 and became a partner in 2007. He maintains a key role in leading the company's strategic growth and external affairs.

Before joining the firm, Russ managed corporate communications for the BOK Financial Corp. He relies on every facet of his past experience -- journalism, nonprofit, corporate and entrepreneurism -- in his work today.

INCLUSION & DIVERSITY:
As our nation becomes increasingly diverse, it’s imperative for organizations to understand how changing demographics, attitudes, and communication styles impact your business. Participants in this session will get an overview of what it means to lead an inclusive workplace – from equitable talent development and supplier diversity practices, to internal communication and leadership buy-in.

Lance McDaniel

FILM & CREATIVITY

Executive Director of the deadCenter Film Festival

Lance McDaniel is an Emmy nominated filmmaker who has worked on twenty-one feature films, including Oscar winner Million Dollar Baby. Since coming to deadCenter, Lance has increased sponsorships by more than 300%, grown the audience from 10,000 to 35,000 people, and implemented several new programs, including deadCenter University, techCenter, Film Icon Panel Series, and a statewide education program that reaches 3,000 rural high school students each fall. Last year, deadCenter was selected as Oklahoma’s Outstanding Arts & Cultural Nonprofit. Prior to working in film, Lance created the original websites for Starbucks, Dockers, Harley Davidson, Star Wars, and Hard Rock Café. Lance recently served as Sergeant at Arms for Downtown Rotary Club 29, Marketing Chair for Leadership Oklahoma, and Board President for the SixTwelve community center in the Paseo. Lance holds an undergraduate degree from Stanford University, where he served as Senior Class President, and a masters in film from Oklahoma City University.

FILM & CREATIVITY:
Lance will demonstrate how using events and programs attracts new customers. He has had amazing success planning film festivals and implementing creative events. Through these activities, sponsorships have been re-ignited and awareness of the film industry in Oklahoma has increased. You can have the same success by engaging your audience and securing buy-in through events and programming. Watch deadCenter film examples and learn first-hand how to creatively attract new customers.

Ray Schilens

PANEL: WHY PODCAST?

Radio Lounge, President/Partner

When Ray Schilens started in the business, tape splicing was an art form and you either nailed the entire production with the perfect take or you started from scratch. One thing that hasn’t changed since the days of analog recording is the power of creative behind the message. Ray leads RADIO LOUNGE the Houston-based production facility for broadcast, film, on-location audio experiences and digital media. He specializes in podcast training, production and distribution, voice coaching and the production of high-end voice talent demos. Ray has vast experience in various areas of advertising, marketing and business leadership. His extensive background includes broadcast programming and creative services management in Detroit, Houston and Miami-Fort Lauderdale.

WHY PODCAST?:
From computer connectivity, recording platforms, and RSS ... A podcast can tell your story, demonstrate your authenticity, target your fan base, engage your audience and build your subscriber list. Radio Lounge from Houston will share how to avoid common pitfalls, new promotion tactics and creative sponsor recruitment.

M. Bruce Abbott

WHY PODCAST?

Radio Lounge, Creative Director/Partner

Can music drive creative? In a big way, because understanding the tone, rhythm and beat is a big part of Bruce’s DNA and has given him a creative edge in developing several award winning broadcast campaigns for RADIO LOUNGE. Bruce has spent more than fifteen years in the broadcast industry as a major market radio personality, both terrestrial and satellite, as a creative services director, in addition to operations and marketing. With a BBA from The University of Houston, a Master’s degree in Advertising from The University of Texas in Austin, and Certified Radio Marketing Consultant status from the Radio Advertising Bureau, Bruce has honed his skills in common sense branding strategies, marketing, creative concept development, multimedia and operations, and financial management.

WHY PODCAST?:
From computer connectivity, recording platforms, and RSS ... A podcast can tell your story, demonstrate your authenticity, target your fan base, engage your audience and build your subscriber list. Radio Lounge from Houston will share how to avoid common pitfalls, new promotion tactics and creative sponsor recruitment.

Bren Montgomery

PANEL: THE HOTTEST TRENDS IN WEB & APP DESIGN

Bren Montgomery, Insite President

Bren champions compassionate leadership and believes transparent communication is vital to achieving success for her team, her company, and her clients. She is a tireless advocate for human-centered technology who daily challenges her designers, developers, engineers and artists to strike the perfect balance between the compelling and the complex.

Before joining Insite on a full-time basis in 2011, Bren owned and operated her own accounting firm, having left a career in the petroleum industry. Her prior experience upholding standards and ensuring regulatory compliance for clients like GOEX International, Halliburton and Baker Oil Tools also instilled in her a passion for detail-oriented work..

THE HOTTEST TRENDS IN WEB & APP DESIGN:
Members of the Insite leadership team with will be addressing the four areas of website design and development that you need to know about:

Website Strategy. We’ll be talking about the importance of it and where it needs to be addressed in the overall design and development process.

Compliance & Accessibility. Ensuring that your website is compliant with ADA regulations, and thus accessible to any user, is not only the right thing to do but is also necessary to avoid expensive litigation.

Analytics. The digital world provides the opportunity to measure and analyze pretty much anything, but what are4 the most important data points you should be focused on?

Latest in UX & UI. Making sure the user experience is the best it can be impacts everything from SEO to facilitating the overall consumer journey/path to purchase.

Chris Isom

PANEL: THE HOTTEST TRENDS IN WEB & APP DESIGN

Chris Isom, Insite Director

As Insite's Maintenance and Ongoing Services Director, Chris leads the team responsible for providing Insite’s strategic partners with long-term support and infrastructure services. His extensive experience bridges the high-level and the hands-on. He’s been keeping code clean, up-to-date, and optimized since 1999, all while staying up-to-date on the latest developments in UI/UX, cybersecurity provisions, Google Analytics (in which he is Certified), and web compliance. Chris also has a knack for animation and sound, informed by his B.S. in Kinesiology.

THE HOTTEST TRENDS IN WEB & APP DESIGN:
Members of the Insite leadership team with will be addressing the four areas of website design and development that you need to know about:

Website Strategy. We’ll be talking about the importance of it and where it needs to be addressed in the overall design and development process.

Compliance & Accessibility. Ensuring that your website is compliant with ADA regulations, and thus accessible to any user, is not only the right thing to do but is also necessary to avoid expensive litigation.

Analytics. The digital world provides the opportunity to measure and analyze pretty much anything, but what are4 the most important data points you should be focused on?

Latest in UX & UI. Making sure the user experience is the best it can be impacts everything from SEO to facilitating the overall consumer journey/path to purchase.

Cam Beck

PANEL: THE HOTTEST TRENDS IN WEB & APP DESIGN

Cam Beck, Insite Strategy

Cam has followed what he describes as a “circuit course career path” in rising to the position of Insite’s Director of Strategy & Optimization. That circuit has included a stint in the Marine Corps (following in both his father’s footsteps) as well as jobs in both graphic design and experience planning. Throughout it all, Cam has honed his abilities to think architecturally and forge balance, vital skills he deploys every day in crafting strategic UX for a wide array of clients.

THE HOTTEST TRENDS IN WEB & APP DESIGN:
Members of the Insite leadership team with will be addressing the four areas of website design and development that you need to know about:

Website Strategy. We’ll be talking about the importance of it and where it needs to be addressed in the overall design and development process.

Compliance & Accessibility. Ensuring that your website is compliant with ADA regulations, and thus accessible to any user, is not only the right thing to do but is also necessary to avoid expensive litigation.

Analytics. The digital world provides the opportunity to measure and analyze pretty much anything, but what are4 the most important data points you should be focused on?

Latest in UX & UI. Making sure the user experience is the best it can be impacts everything from SEO to facilitating the overall consumer journey/path to purchase.

Joy Dyer

EXTREME CUSTOMER EXPERIENCE

Director, Guest Relations, Oklahoma City Thunder

Having been with the Oklahoma City Thunder NBA team since 2014, Joy manages the organization’s CLICK! With Your Guests! customer service training program. Fueling her passion is Joy’s background in education and in ministry. She received her bachelor's degree in educational ministries from Manhattan Christian College in 1999. Joy serves as the president elect for the Central Oklahoma Chapter of the Association of Talent Development (ATD). She is a four-time graduate of the Disney Institute ELEVATE Ambassador program, which is designed for the NBA fan experience, and is a graduate of the inaugural class of MetroLEAD in 2018.

EXTREME CUSTOMER EXPERIENCE:
Hear the ins and outs of over-the-top customer service and how it can retain and attract clients. Joy will share her experience developing the Thunder’s mission to be “the most fan-centric organization in professional sports.” She plays a key role in maintaining a fully integrated service strategy throughout the Thunder organization, as well as with its business alliance partners. Learn how investing in front-line team members builds passion for products and services.

Mike Slack

AR/VR TECHNOLOGY

Vice President of Sales and Marketing, Clevyr, Inc.

Mike Slack is the Vice President of Sales and Marketing at Clevyr, Inc. His responsibilities encompass sales, marketing, and partner relationships. Clevyr researches, designs, and builds custom software solutions for businesses large and small. Outside of his duties with Clevyr, Mike serves as a co-founder and partner at StarSpace46, Oklahoma City’s largest coworking facility. StarSpace46 is a hub for the technology and entrepreneurship communities.

AR/VR TECHNOLOGY:
Is augmented reality the next big thing in advertising? Should you be using AR to ignite wonder and awe in your clients? Mike Slack will take the audience through multiple AR experiences. These experiences will walk you through the process, pitfalls, and possibilities of using augmented reality.

Bridget Rosebeary

CAMPAIGN CREATION

Vice President, Director of Marketing for Valliance Bank

Bridget has been with the $475 million dollar bank since 2015 where she has overseen and started the marketing department. Prior to joining Valliance, Bridget served as Vice President, Communications Officer at Citizens Bank of Edmond where she started her banking career in 2003 and the popular street festival, Heard on Hurd. Bridget holds a Bachelor of Business Administration in Finance from the University of Central Oklahoma. She is a board member for the American Marketing Association and the Caleb Effect Foundation. Bridget was awarded the Top 20 Under 40 Business People in Edmond Award in 2011 and received an Award of Excellence for a Single Media Campaign for Valliance Bank. She has been a speaker for Creative Mornings OKC and the Oklahoma Bankers Association.

CAMPAIGN CREATION:
Blazing the Trail: A Campaign for Women in an Industry That Holds Them Back

Change starts with an idea. Learn how an idea evolved into a campaign that gave women a voice. One bank took a stand to empower women business owners while challenging their peers to do the same. This workshop will reveal the creative process, research results, collateral content and creation of Valliance Bank’s Women Trailblazer Campaign.

Dan Slusarchuk

CYBER SECURITY

Chief Executive Officer of Standards IT

Dan founded Standards IT in 2012 in Edmond, Oklahoma. He serves on the Oklahoma Venture Forum Board and is a Captain in the Oklahoma Army National Guard. Dan enjoys being a productive leader of the Edmond Community and is a graduate of Edmond Leadership Class 32. He was recognized as 20 under 40 and was Edmond’s Young Professional of the Year award recipient in 2018.

CYBER SECURITY
Learn the top 10 threats targeting you and your clients data. From phishing to whaling you will hear first-hand stories of what has happened and what to think about when creating damage control strategies.

Tim Berney

PANEL: BEHAVIOR CHANGE MARKETING CAMPAIGNS

Tim Berney, President, Brand Strategy

Tim Berney is the President of VI Marketing and Branding. He is a leader in brand development and brand strategy. An early adopter of modern branding, Tim has developed brand positions and strategies for billion-dollar companies, government agencies, non-profits and municipal entities. This vast experience is based on primary research that Tim uses to unearth key insights. His VI team is the only Oklahoma agency that has been awarded the prestigious Jay Chiat Award from the 4As, which honors the very best in strategic thinking around the world. Tim received the Silver Medal award from the Oklahoma City Ad Club in 2017.

BEHAVIOR CHANGE MARKETING CAMPAIGNS:
With 30 years of behavior change marketing experience, VI Marketing and Branding is the premier behavior change marketing agency in the region. Learn the basics of behavior change marketing, history of social marketing, and unique messaging strategies for changing behaviors. The session will highlight successful VI case studies and discuss strategic targeting opportunities.

Steve Sturges

PANEL: BEHAVIOR CHANGE MARKETING CAMPAIGNS

Steve Sturges, Partner, Executive Creative Director

Steve Sturges believes rules need to be broken. As VI’s Executive Creative Director, Steve has led one of the most decorated creative teams in the Southwest United States since 1992. A copywriter and producer by trade, Steve has directed everything from major broadcast projects to web platforms to digital campaigns for national brands. His work has garnered thousands of awards for creative excellence from a variety of organizations. Steve’s relentless pursuit of transformative ideas has helped shape VI’s reputation. Research, insight and strategy lead to great creative work. That’s VI’s creative roadmap. With an eye on trends and modern consumer behavior, Steve is driven by the next great idea, the next brand to build. Steve received the Silver Medal award from the Oklahoma City Ad Club in 2017.

BEHAVIOR CHANGE MARKETING CAMPAIGNS:
With 30 years of behavior change marketing experience, VI Marketing and Branding is the premier behavior change marketing agency in the region. Learn the basics of behavior change marketing, history of social marketing, and unique messaging strategies for changing behaviors. The session will highlight successful VI case studies and discuss strategic targeting opportunities.

Greta Anglin

PANEL: BEHAVIOR CHANGE MARKETING CAMPAIGNS

Greta Anglin, Director of Behavior Change

After 13 years of managing social marketing efforts, Greta’s expertise is truly encyclopedic. She’s spent more than a decade honing her knowledge and building a team to transform social norms in Oklahoma. She has also evolved into an industry authority on behavior change and health communication interventions. As Director of Behavior Change, Greta manages a team of Social Marketing Strategists and works exclusively in behavior change marketing. Her dynamic team develops strategies based on cutting-edge research and best practices. Greta is deeply involved in each account she manages, never resting until all work is thoroughly planned, executed and evaluated. Greta received the Ad Club Member of the Year award in 2016 and the Ad Club Young Advertising Professional of the Year award in 2012.

BEHAVIOR CHANGE MARKETING CAMPAIGNS:
With 30 years of behavior change marketing experience, VI Marketing and Branding is the premier behavior change marketing agency in the region. Learn the basics of behavior change marketing, history of social marketing, and unique messaging strategies for changing behaviors. The session will highlight successful VI case studies and discuss strategic targeting opportunities.

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